Getty Images

Why have design-driven brands like Apple and Walt Disney outperformed the S&P Index by more than 200% over a 10-year stretch? Because money follows companies with creativity in their DNA.

Being driven by design or innovation mean very much the same thing and is something almost every type of company is pushing. They all roll up to the need to transcend from product and services and become an experience business. The success of tomorrow’s companies is coming from the creative core.

For this and more articles from PWN Global, join our FREE community today.

Read the full article at Business Insider

We use cookies to ensure you get the best experience on our website. Find out more here.

I accept cookies from this site