PWN Norway Monthly Meeting May (Oslo): Be the expert you are!

02 May 2018 18:00 - 20:00 Scandic Oslo City Hotel

How to increase revenue and collaborative marketing opportunities by taking control of the PERCEIVED value of your services and expertise so that they align with your ACTUAL value.

ABOUT THE TOPIC

Be the Expert You Are:  Taking control of the PERCEIVED value of your expertise so that they align with your ACTUAL value. (i.e. Do other people's view of you match your own?)   

Key Questions To Be Considered:  

  • Does the perceived value of your expertise match your actual value? 
  • Does this affect revenue and leads? 
  • Does this create dissonance in your online and offline marketing, confusing people who want to refer you?
  • Does this lead you to over explain what you do when asked? Thus, creating psychological distance between you and your conversation partner.

 

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ABOUT THE SPEAKER

Laverne Wyatt is a Branding Specialist and Designer who's niche is in Diversity Marketing. She has worked as an Art Director and lived in South Africa, Malta and Norway. Laverne holds courses around the country, empowering people to take control of their success and expertise through learning the design thinking and branding tools and hacks that she has used for over 17 years for international and national brands. She is now a bestselling author on Amazon in the USA, UK, France and Australia through the anthology book, Rising Above which features 13 international entrepreneurs. 

 

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Event details

Venue
Scandic Oslo City Hotel
Oslo
Europarådets Plass 1
Norway
Member price
NOK0 per attendee
Non-member price
NOK150 per attendee
Contact
[javascript protected email address]

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